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"Social Media"
Twitter, in a very short amount of time has become a serious force within the Media Landscape. With millions of users and hundreds of millions of tweets daily, twitter provides a quick, effective, personal outlet to entrepreneurs looking to develop and nurture their customer base. Twitter is actually one of the simplest social media tools [...]
Twitter, in a very short amount of time has become a serious force within the Media Landscape. With millions of users and hundreds of millions of tweets daily, twitter provides a quick, effective, personal outlet to entrepreneurs looking to develop and nurture their customer base. Twitter is actually one of the simplest social media tools available to business owners and marketers, and it dovetails well with the passionate mindset of entrepreneurs.
As with all forays into Marketing and specifically Social Media Marketing it is important to mention that you MUST have given a significant amount of thought and effort to your strategy. Twitter is a tool like a cordless drill, if you haven’t got anything to build or fix then it won’t be much use. Don’t get caught up in the novelty of the tool – continuously focus on the end goal.
So, you have created your account and are wracking your brain for what to say? I won’t go into the details of what a hash tag is or how to get more followers as that type of info has been covered all over the internet. Let’s focus on the content of your first tweet. There are a few ways you can go here and they can be summed up rather easily with three examples.
Example 1.
A "personal" message
Example 2.
A "business" message
Example 3.
A "promotional" tweet
In the first example we have a tweet of a personal nature. The purpose of this tweet is simply an expression of the personal tastes of the poster and appears to have no monetary or financial tie in. The second example is market driven and questioning in nature. The purpose here is to promote discussion around a topic, idea or product. The third example is what I like to call a promotional tweet, simply because it directly points to a product, service or content created by the tweeter. (in this case re-tweeted by the content creator)
In very simple terms these three types of tweets can be employed by the same account to very effective use. Using personal tweets to tie your customers to the real you creates a personal connection and tangible support. Using business or market messages establishes you as an expert in your field. It goes to building social proof and can spark some amazing business and marketing realizations. Promotional tweets have their time and place. Of course it is always better if someone else does the promoting for you, as in the above example. But given the immediacy of Twitter, like radio, it is a good fit for daily or weekly promotions. Using too many promotional tweets will lose you followers and decrease the engagement of those who decide to stick around.
As a good way to get started start focusing on the personal side, work into the market side and finish up with a promotion. The actual content should be a reflection of you. What do YOU find interesting? If your end goal is to create a group of like-minded followers of what you do, then it only makes sense to talk about what you do with passion and conviction.
Still having trouble deciding whether to make the time/resource commitment to Twitter? Give Alfred a call at 613-220-2265 and we’ll have a chat.
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More importantly, what can it do for you?
The world is a stage and everybody is talking. Social Media is a platform that allows individuals to talk and share their lives. And talking they are. Millions of conversations, tweets, chats and texts are bouncing about the internet daily. Online searches, comments and emails [...]
More importantly, what can it do for you?
The world is a stage and everybody is talking. Social Media is a platform that allows individuals to talk and share their lives. And talking they are. Millions of conversations, tweets, chats and texts are bouncing about the internet daily. Online searches, comments and emails are flying around at the rate of millions an hour. As marketers and entrepreneurs it is our job to listen to what people are saying, anticipate their problems and provide solutions.
But, if everyone is talking at the same time, how can we ever parse meaningful conversations out of the crowd? Picture Social Media monitoring like a boom mike at a football game. Able to pick up any noise and sound within a tiny beam where it is aimed. Suddenly the voice of the quarterback is heard above the din of the stadium and a much clearer picture of the play becomes apparent.
A discussion of the many tools available, (ie. a comparison of microphones) is beyond the scope of this post. There are hundreds of companies out there offering dashboards, tools and software to make the job of listening in on the conversation easier and faster. Each one has it’s advantages and costs – and perhaps over time some clear winners will emerge.
For now, let’s keep the discussion focused on three things that an Advanced Social Media Monitoring system can do for you, the entrepreneur.
It’s in Real-Time and Relevant:
- Unlike more traditional data analytics, social media monitoring can reflect real-time consumer preferences, sentiment and intention.
- The immediacy and personal nature of social conversations make it unlike any other form of data. This can present its own challenges and unique perspective on consumer behavior.
- It reflects what matters to individuals today, in fact – right now.
It Saves you Money:
- Setting up a Monitoring system will help you focus your Social Media/Online efforts.
- Get on top of discouraging or bad public relations and other media before it becomes an expensive PR nightmare.
- It allows you to track what you are doing in the Social Media space, (and in other places as well) to quickly let you know what is and isn’t working.
It gives you an Advantage in the Marketplace:
- Knowing what your competitors’ customers are having issues with before they do? Priceless.
- Looking for a new product or service expansion doesn’t have to be a guess. You can gather ideas directly from the marketplace.
Welcome to the 21st century – where time to market can be more important than the product or service itself. If speed is more important than polish, Social Media Monitoring is your nitro boost.
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I love infographics, and I love infographics that support my opinions even more!
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