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Welcome to the new age of the entrepreneur. Large corporations are stagnating on service, old and young entrepreneurs are growing out of the wood-work. With the almost free availability of a worldwide market right at their doorstep via the internet; there has never been a better time to be a budding creator.

“See a need, fill a need” Bigweld, CEO of Bigweld Industries

The phrase, “See a need, fill a need” was popularized in the 2005 animated film, Robots. In this film, Rodney aspires to become an inventor. With his father’s encouragement, he travels to Robot City in hopes of showing one of his inventions to Bigweld, CEO of Bigweld Industries. Bigweld’s enthusiasm for new ideas and positive attitude is evident throughout the film. Thanks to Social Media, the potential of “Seeing” the need has grown exponentially.

I enjoyed Robots for its humour and animation, as well as the “strength of character” message. I also believe that the next great technical and social achievements can come from the Garages of Today; in energy, medicine, software, entertainment and in any service toward which a person can set their purpose. If we can correctly identify a market and put in place a mechanism from which to learn and grow from them, we have solved the tricky half of the equation – the rest becomes a technical exercise. Businesses of the future must look to Social Media to gain critical market knowledge and competitive insights; ideas, criticism, technical solutions, marketing and funding. The payoff massively covers the investment of time and creative thinking.

“Any questions?”

A.

Twitter, in a very short amount of time has become a serious force within the Media Landscape. With millions of users and hundreds of millions of tweets daily, twitter provides a quick, effective, personal outlet to entrepreneurs looking to develop and nurture their customer base.  Twitter is actually one of the simplest social media tools available to business owners and marketers, and it dovetails well with the passionate mindset of entrepreneurs.

As with all forays into Marketing and specifically Social Media Marketing it is important to mention that you MUST have given a significant amount of thought and effort to your strategy. Twitter is a tool like a cordless drill, if you haven’t got anything to build or fix then it won’t be much use. Don’t get caught up in the novelty of the tool – continuously focus on the end goal.

So, you have created your account and are wracking your brain for what to say? I won’t go into the details of what a hash tag is or how to get more followers as that type of info has been covered all over the internet. Let’s focus on the content of your first tweet. There are a few ways you can go here and they can be summed up rather easily with three examples.

Example 1.

A "personal" message

Example 2.

A "business" message

Example 3.

A "promotional" tweet

 

In the first example we have a tweet of a personal nature. The purpose of this tweet is simply an expression of the personal tastes of the poster and appears to have no monetary or financial tie in. The second example is market driven and questioning in nature. The purpose here is to promote discussion around a topic, idea or product. The third example is what I like to call a promotional tweet, simply because it directly points to a product, service or content created by the tweeter. (in this case re-tweeted by the content creator)

In very simple terms these three types of tweets can be employed by the same account to very effective use. Using personal tweets to tie your customers to the real you creates a personal connection and tangible support. Using business or market messages establishes you as an expert in your field. It goes to building social proof and can spark some amazing business and marketing realizations. Promotional tweets have their time and place. Of course it is always better if someone else does the promoting for you, as in the above example. But given the immediacy of Twitter, like radio, it is a good fit for daily or weekly promotions. Using too many promotional tweets will lose you followers and decrease the engagement of those who decide to stick around.

As a good way to get started start focusing on the personal side, work into the market side and finish up with a promotion. The actual content should be a reflection of you. What do YOU find interesting? If your end goal is to create a group of like-minded followers of what you do, then it only makes sense to talk about what you do with passion and conviction.

Still having trouble deciding whether to make the time/resource commitment to Twitter? Give Alfred a call at 613-220-2265 and we’ll have a chat.

 

A

Steve Richards over at Econsultancy has a very important message to CEO’s

We’ve seen a real shift this year in the understanding of how social media can be integrated within consumer-facing organizations. The conversation has moved on from ‘how do we get involved in social media’ to ‘which areas of the business do consumers expect to interact with us over social channels?’

Social marketing has evolved, brands have a clear focus on ROI, and the debate is altogether more sophisticated.

Consumers don’t care how a business is structured.

If a customer contacts a business on its website, Facebook page, Twitter feed or call centre, it expects the same level of service and response, regardless of the contact channel. They want quick a response from the brand, whether that’s approving a review, answering a customer query, providing information or fulfilling a competition prize. As a result, social media agencies are changing the way they work with brands. Brands are turning to agencies for help in two distinct areas: Devising a social strategy and setting the approach which best supports the business needs. This means defining the goals that social media can support, what role social channels should play across the business, how to use social channels to gain insight to your customers and how to act on this insight and training on how to engage with the community; and programmes for measuring success.

Create tailored campaigns to support the strategic approach.

These might include game development, apps, community builds, bespoke platform campaigns, Facebook engagement tactics, and social asset development. Social commodities, if you will. What’s crucial for brands though, is that any campaign activity, or standalone social activity, must still fit into the wider marketing and social engagement strategy, this is still the only way for any business to successfully embrace social and to develop meaningful ROI from the activity. You can’t outsource your customer service to a social agency; however you can outsource the development of a bespoke customer community.

As the market develops, it’s not enough just to be a thinker in social media. You have to be a practitioner, across all relevant business functions, in order to meet the needs of your customers, otherwise they will go elsewhere.

via Social media: what happens when the L-plates come off? | Econsultancy.

Interesting graphic from a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies.

You can find the full sized graphic here.

Talkback: http://www.readwriteweb.com/enterprise/2011/07/the-business-impact-of-social-media.php